Sheffield Printing
In the Heart of Abbeydale
Using data correctly
The heart of personalisation
Variable Data Printing
Mensa Printers recognised the value of personalising print immediately.
Everyone is interested in the world they know and want to explore. Those who would influence hearts and minds using prnting realise that the best way to ensure a rapt audience is to address subjects of interest.
If the printed matter you send out is targetted more effectively, a smaller number of items need to be produced to deliver the required effect, so there will be less waste. This means a smaller drain on both your resources and on the environment. It also means that the cost of delivery to your audience is reduced in postage or sales force time; this frequently dwarfs the print production costs.
Personalisation is not just about putting a name and address into a mail merge; modern communication requires that the images and content apply to the recipient.
At its most simple this means considering whether several versions of your material may speak most effectively to your audience.
A more sophisticated approach requires gathering information about your contacts and organising it to allow them to benefit from truly personal communication from you. We can assist you to select and address images to appeal to your contacts using professional photographers or stock photography. A graphic designer can help you to design attractive materials and strategic marketing professionals will help you devise a campaign and follow up to maximise response. Printing is most effective in the context of a strategy which is thoroughly thought through